WHITNEY TRIBUTE HELPS GRAMMY TO 2ND LARGEST AUDIENCE EVER.
*Tributes to Whitney Houston helped Sunday’s 54th Annual Grammy Awards draw more than 39 million viewers, the second-largest audience ever for the show, according to preliminary numbers.
The show, which aired on CBS, was the most-watched since 1984, when Michael Jackson won a record-setting eight awards.
It was up more than 40 percent over last year’s ceremony in the ratings, scoring a 14.1 in the advertiser-coveted 18-49 demographic, according to the preliminary numbers.
That would match the highest rating since the 14.2 in 1990, when Bonnie Raitt led with four awards. (1990 was also the year Milli Vanilli won the Best New Artist Award, which was revoked when it was revealed that the duo had not sung on their album.)
The Grammys also had a 14.1 in 1993, when Eric Clapton dominated with six awards.
Whitney Tributes Help Grammys to Second Largest Audience Ever
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